The Ice Armor™ X EXTREME WEATHER SUIT improves; the “Blue Suit” sees significant price reduction at retail.

How do you improve upon the proven? Make one warmer and the other less expensive.

Minneapolis, MN – Building on the momentum of the original Ice Armor “Blue Suit” (Cold Weather Suit) in 2007, Clam Corp introduced the Ice Armor X Extreme Weather Suit; a black and gray rendition that featured a super-insulated parka. Sales were strong; reviews stellar.

But Clam Corp. kept asking Pro Staff, “Can we make the suit even better?” Further insulate the bibs, they said. No problem.

For 2008, both the parka and bibs in the Ice Armor Extreme Weather Suit will feature Thermal Trap™, a quilted insulating material with exceptional loft to retain body heat. The suit remains waterproof, windproof and breathable, too, but is now warm beyond compare.

Incredibly, the Ice Armor Extreme Weather Suit will hit the stores at $349, the same retail price as last season, before the bibs were insulated. Additionally, the outfit that started it all – the blue Cold Weather Suit – will appear this fall at $249, a nearly 20-percent reduction in price.

“We wanted to make the original ‘blue suit’ as affordable as possible while not losing a single feature or ounce of quality,” said Clam Corp. Director of Marketing Kristin Osborne.

“Not only did we make the blue suit a better buy, we improved the Ice Armor X Extreme Weather Suit and didn’t raise the price a dime.”

Another example of how the leader in ice fishing innovation continues to make quality affordable.

ABOUT CLAM CORPORATION

Clam Corp. is the world’s largest manufacturer of portable ice fishing shelters, including the Fish Trap^®, The Clam^® and Fish Trap X™ brand shelters and accessories. Clam Corp.’s Ice Armor™ ice fishing outerwear has quickly become the standard in cold and extreme weather apparel. Go to www.clamcorp.com to learn more about these and other Clam Corp. products.

Ice Armor X Extreme Weather Suit